Tracking mentions of a certain product
Search technorati.com and other blog search engines for mentions
Tag each mention with del.icio.us book mark using a tag like DTMbook
Grab the feed that del.icio.us automatically produces.
Just for fun, take feed to Feedburner and burn the feed
Set-up and republish the feed using Feedburner's Buzz Boost Option
Take code to any web and display dynamic real-time update (some CSS styling can help here)
Sit back and look cool - see the feed displayed in the right sidebar here
You can also do this via email alerts by setting Google or Yahoo News alerts for specific search terms.
If you've ever wanted to easily publish a schedule of upcoming event, deadlines or even birthdays as a dynamic list rather than a calendar style page here's an RSS trick for you to use. (This can be done on a public or private page)
Create a free Google Calendar account and slug in all the dates on the calendar (Any shareable calendar will do)
Google automatically creates an RSS feed for your calendar - take this URL and create free Feedburner account
Optimize the feed using the Event Feed option from Feedburner
Publish the feed using Feedburner's BuzzBoost option - lots of options for display
Paste the code Feedburner produces for you on the page you would like your list to show
Using this formula produces a dynamically changing list of events that will run from first up to last, automatically drop events that have passed, and automatically bring in future events per your settings. Now, anyone with access to a web browser and your Google Calendar account can update and edit your events list.
I use this for my upcoming speaking events. Bonus - you can easily set this up so others can subscribe to this events list too.
Delivering Personalized Information via RSS
Just when you thought you were getting the hang of using RSS as a research tool, someone comes along and tells you that it's not enough.
Now it's become ultra easy to use RSS technology to create individual feeds of information and supply them to your best clients. You know they want to figure this RSS thing out but just can't seem to get around to it. So, do it for them.
Here's what I would suggest. Go to www.mysyndicaat.com and create personalized, search specific, RSS feeds, mash them together and deliver customized information to your clients on a daily basis. The current trendy name for this is a newsradar
Syndicaat allows you to easily mash multiple feeds together creating one very focused and personalized feed. (Yahoo Pipes does this as well, but my results with it have been spotty)
So, let's say you have a client that produces tents for active outdoor types. You can search very specific terms and phrases in Google News, Yahoo News, Bloglines, Technorati, Google Blogs, Outdoor Forums, and anything else that produces an RSS feed and mash all the content about your client, their competitors, the industry, specific keywords and phrases, you name in, into one digestible, personalized newsfeed that changes daily. (Don't tell your client how easy this is, just do it and bill them for it - they'll thank you.)