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Mentarimedia - Meta tags are added to a webpage to increase its visibility in the
search engine. The Meta tags consist of three important components which
are title, description and keyword. The title is the most commonly used
Meta tag. It is displayed on top of the browser window. It acts as the
title of the document. The Meta description is not shown on the browser
but it is shown in the search result. The Meta description is often used
in a webpage that does not contain text content. For example, in an art
gallery site, the whole page displays only the picture. Since no text
is placed on the site, you have to use the Meta description to optimize
it with keywords. The Meta tags are usually added under the head tags.
The Meta tags for each page should be unique. In this way, you can avoid
duplication problem.
You should use a different Meta tags for each page in the website.
The best keyword research tool for researching keyword is the Google
AdWords keyword tool. The new Google AdWords keyword tool offers many
improved functions. The keyword tool allows you to analyze a keyword
based on the competition, number of searches, CPC and etc. The Meta
keywords is the least important of all the Meta tags. Some people like
to take advantage of the Meta keywords by spamming it with a huge list
of keywords.
The Meta keywords should not exceed more than 255 characters. If the
Meta keywords exceed 255 characters, it will be considered spam by the
search engine. Your site may be blacklisted by the search engine as a
spam site because of including too many keywords. You can use multiple
word as one keyword. In order for the search engine to recognize a
phrase as a single keyword, you have to use the comma. The most
important keyword should be positioned in front followed by the less
important keywords.
The title and description should be written properly so that people will
be interested in viewing the web page. Sometimes, the search engine
will display the Meta description in the search result if it couldn't
find any keyword in the article. It is important to optimize the Meta
title and description with keywords. By optimizing the Meta title and
description, you will be able to rank well in the search engine. The
keyword you use must have low competition. You should not use misspelled
keywords in your Meta tag. Though misspelled keywords have small
competition, it will drop your search engine ranking if you use it. The
search engine knows that you are trying to manipulating it so it will
never rank you. Using misspelled keyword also cause people to think that
your site is unprofessional. When people see that your site is
unprofessional, they will avoid it and won't consider buying your
product. In addition, the keyword phrase you use must be meaningful. If
the keyword phrase is not meaningful, the search engine will consider
you as a spammer.
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